World Fair Trade Organization
I have been collaborating with the World Fair Trade Organization since the spring of 2021 on a number of social media campaigns, creating illustrations and visually communicating some of the complex stories the organisation is passionate about sharing and educating the world about.
Our aim is to make the complex issues and interconnections associated with a global Fair Trade economy accessible and understandable to as many people as possible, in a way that is playful and helps people to engage with the import work they are doing. Below are some sample campaigns I worked and illustrated on.
Portrait illustrations for the 2022 World Fair Trade Summit campaign:
A visual storytelling campaign for social media as part of WFTO’s collaboration with MADE51, an organisation supported by the UN Refugee Agency to help provide displaced people with the means and skills to earn a living via the creation of artisan products supplied to the global market:
A visual storytelling campaign for social media as part of WFTO’s collaboration with Fashion Revolution Week 2021 to illustrate the difference between fast and fair fashion.
The Journey of Fair Fashion:
1. Farming
2. Fabric Manufacturing
3. Garment Production
4. Retailers
5. Consumers
The Journey of Fast Fashion:
1. Farming
2. Fabric Manufacturing
3. Garment Production
4. Retailers
5. Consumers